CASE STUDY
Education
Data driven Sales and Marketing
Our Client
Catering to insurance agents providing continuing
education to secure minimum credits required to maintain
their business license. Client offers in-room as well off-site options. They also offer customized programs for enterprise customers. Client leverages their deep knowledge of the industry and extremely knowledgeable trainers who are SMEs in their respective fields. They are very well recognized in the insurance industry for their quality of service.
Challenges
In past several years, with increase in digital
shift, they have unexpected competition
that is emerging and evolving at a rapid
pace. Customers are also becoming more
conversant with remote digital trainings that
is also much cost effective. This change in
dynamics is challenging current business
model. Client subscribed to different lead
generation techniques about the quality of
data was not up to the mark and did not result
into any increase in revenue. This is causing
steady decline in overall revenue and growth.
Business Requirement
Business needed to find a solution that would
allow them to continue to retain their existing
customers as well tap into new agents for new
business. Business is looking for create ways of
lead generation that has much better hit ratio
as compared to proven traditional models.
Solution
Noema reviewed the traditional lead generation channels and the data available through these channels. Noema also reviewed potential new sources of quality data that validates the prospect. Noema build system to obtain data from these legitimate sources and leverage its analytics platform to identify individuals whose license is expiring in next 90 days with need to obtain professional training credits to fulfill their license credentials.
Business Impact
- Extremely qualified targeting leads established
- Allowed focused marketing campaign covering targeted audience reducing overall marketing cost
- Realigning of course locations to more suitable places as per target audience density
- Increased operational efficiencies, reduction in cost and increase in profits
- Increase customer retention and new customer acquisition
Technology Impact
- Database of qualified individuals for ongoing campaign
- Variety of different snapshots of current and past data for future planning
- Latest technology based scalable solution that could accommodate new product offerings
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