The client caters to insurance agents providing continuous education to secure minimum credits required to maintain their business license. The client offers in-room as well off-site options. They also offer customized programs for enterprise customers. Client leverages their deep knowledge of the industry and extremely knowledgeable trainers who are SMEs in their respective fields. They are very well recognized in the insurance industry for their quality of service.
In the past several years, with an increase in digital shift, they have had an unexpected competition that is emerging and evolving at a rapid pace. Customers are also becoming more conversant with remote digital training that is also much cost-effective. This change in dynamics is challenging the current business model. The client subscribed to different lead generation techniques about the quality of data was not up to the mark and did not result in an increase in revenue. This is causing a steady decline in overall revenue and growth.
Noema reviewed the traditional lead generation channels and the data available through these channels. Noema also reviewed potential new sources of quality data that validates the prospect. Noema build system to obtain data from these legitimate sources and leverage its analytics platform to identify individuals whose license is expiring in next 90 days with need to obtain professional training credits to fulfill their license credentials.